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How do My Company's Analytics Compare to Average?

Your Accredible Analytics Dashboard is crammed full of useful information, but how do your credential metrics measure up?

Delivery Rate

This is the rate of successful email deliveries to your recipients.

A successful delivery is defined when our outbound delivery system has confirmation from the recipient's email server that the email has reached their account. 

The current average for delivery rate is 99%.

Spam Filters: We are unable to account for when emails are successfully delivered to recipients accounts, but subsequently filtered to spam folder. 

If you send Accredible Emails through any other SMTP server: Our outbound delivery system cannot register bounced emails if you send Accredible Emails through any other SMTP server. 

Credential Visit Rate

This is the rate of recipients that click on the link in their email to view their credential.

The average Credential visit rate is historically around 55%.

Share Rate

This is the rate of recipients who share their credential to any social network using the credential view tools. This metric does not count the number of times a credential is shared, only the percentage of credentials that are shared. 

The average Share Rate is currently around 10%.

Accredible is only able to report on credentials that are shared using tools on the credential view. It is not possible to report on a credentials that recipients manually share to social networks.

Referral Rate

This is the rate of credentials that result in a click-through directly to the issuer’s website.

The average Referral Rate is around 4%.


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