Why aren't my recipient's receiving their emails? Why are my credential emails being filtered as Spam?
Recently there has been a significant increase in email client security, particularly for email addresses belonging to business domains. This is impacting delivery rates across a large number of industries and service platforms, including Accredible. Here is what you can do to improve delivery rates to your recipients and prevent your credential emails from being filtered as spam.
SMTP Setting Overrides
To increase the email delivery rate of emails sent from Accredible, we recommend implementing SMTP Setting Overrides in order to send email from us via an email inbox that you control. This also gives you the added bonus of having the emails come from your domain address rather than Accredible's - this is good for branding and will potentially help avoid recipients' spam filters.
For information on how to implement SMTP Overrides, here is our article here: SMTP Setting Overrides
Remove PDF Attachments
Currently, a lot of email client security will identify attachments on emails from unknown senders as suspicious, as this is often a common tactic malicious individuals will use to install malware on devices. Including PDF attachments on credential delivery emails is a non-essential part of Accredible's service, as the unique credential link will give your recipient access to their certificate where they can download the PDF themselves.
If you are have having recurring problems with credential emails being sent to your recipient's spam and have the 'Include PDF attachment' setting switched on, we highly recommend turning this setting off in order to avoid this issue.
Retrieve Credential Tool
As a workaround, you can direct your recipients to Accredible's Credential Retrieve Tool where they can enter their email address and have their credentials fetched for them. We have found that the Retrieve Tool often bypasses the same delivery problems as normal credential emails, and this will give your recipient access to the credential immediately. It's also useful to make them aware of this tool in case they ever lose their credential URLs again in the future, they will always be able to access them from the Retrieve Tool.
If your recipients belong to the same company, you can advise the company's IT team to whitelist our email sender data using the following information.
Default email sender: firstname.lastname@example.org
IPs that email may be delivered from: 126.96.36.199 and 188.8.131.52.
SPF record: include:sendgrid.net
We use SendGrid for email delivery, SendGrid sets the return path on any email that's delivered to your recipients to match our domain. This means that DKIM and SPF setup shouldn't be necessary and most mail clients will be transparent about the sender and include something like 'via Accredible' in the From field.
Good to Know:
SPF stands for Sender Policy Framework, it's is an authentication technique used to prevent spammers from sending emails on behalf of your domain.
DKIM is a protocol that allows an organization to take responsibility for transmitting a message in a way that can be verified by mailbox providers. This verification is made possible through cryptographic authentication.
For more information regarding bounced emails, check out our article here: Why Did the Email to my Recipient Bounce?
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