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Understanding Your Credential Engagement Page

This article will help you understand your Credential Engagement page on your Insights Dashboard.

Credential Engagement Page (previously called Recipient Engagement)

IMPORTANT NOTE: You may notice the appearance of this page has changed recently (12th March 2022). Most notably, the visual funnel has had the third step removed because it is not a subset of the prior step in the funnel. This data is still available on the screen in the bottom right corner: "Other Engagement Events".


Credentials Issued


Definition: The number of total credentials issued in the selected department.

FAQ:

1) If I issue 2 different credentials (from 2 different groups) to the same person, does this count as 2?

Yes.


Credentials Opened (by Owner)


Definition: The number of total unique credentials opened by the owner in the selected department.

Important Notes

    • We only count each credential once.
    • We are only looking at credentials that were issued in the selected time frame.
    • We capture this by looking at how many people landed on the specific credential.net URL who have the same userID as belonging to the credential owner.

FAQs:

1) If the same credential is opened twice by the owner, does that count as 2?

No, just 1.

2) If 2 different credentials are opened once each by the owner, does that count as 2?

Yes.

3) If someone who is not the owner has opened the credential, does that count as 1? 

No.



Other Engagement Events (previously Owner Engaged with Unique Credential)

Definition: The number of owner engagement events or share events by anyone [for credentials in the selected department]. 

Important Notes:

    • We determine whether or not the action was conducted by an owner by checking their logged-in status.
    • 'Engagement Events' are click events on the credential page.
    • 'Share Events' are Social Platform shares and wallet shares.
    • This data is looking at unique credential ID shares. 

    FAQs:

    1. If the owner downloaded the PDF and then shares it on Facebook, how many events are counted
      1. 1.
    2. If a non-owner downloads the PDF then someone else follows on Facebook, how many events are counted?
      1. 1.
    3. If I have 1 credential that was shared on Facebook and LinkedIn is that 1 or 2 shares?
      1. It is counted as 1 share because we are looking at unique credential ID shares.



    Unique Credentials Shared by Anyone (Previously: Owner Shared their Credential)

    Definition: The number of total unique credentials [in the selected department] shared by anyone.

    Important Notes:
      • We only count each credential once.
      • We are only looking at credentials that were issued in the selected time frame.

    FAQs:

    1) If the same credential is shared twice by anyone, does that count as 2? 

    No, just 1.

    2) If 2 different credentials are shared once each, does that count as 2? 

    Yes.



    Engagement Events

    This section of the Analytics Page shows 5 of the most common Engagement Events. 


    Added to LinkedIn Profile User clicks on the "Share" link on their credential page
    PDF Downloaded  User clicks on "PDF" link on their credential page
    Added to Email Signature User clicks on "Embed" link on their credential page
    Name Changed User requests a name change through their credential page
    Evidence Added User clicks on "Add an Evidence Item" link on their credential page




    Shares


    Definition: The number of total shares counted regardless of whether a user is logged in or not.

    Examples:
      • LinkedIn Profile Update 
      • LinkedIn Feed 
      • Facebook
      • Twitter 
      • Emailed Link 



    Check out our other articles on Analytics below:



    Has this article helped you? Let us know!

    If you would like to tell us about any improvements you feel could be made to this page, you can email us at support@accredible.com.