This article will help you understand your Credential Engagement page on your Insights Dashboard.
Credential Engagement Page
- Credentials Published (Previously: Credentials Issued)
- Credentials Opened by Owner
- Other Engagement Events Breakdown
- Credentials Shared & Engaged (Previously: Credentials Shared)
- Engagement Events
- Shared Events Breakdown
Credentials Published (Previously: Credentials Issued)
Definition: Count of the number of credentials published for a given time frame. Published credentials are defined as credentials that have been made live for your recipients to access. Credits are deducted from your account allowance when a credential is published to a new recipient.
Why the change?
We no longer refer to live credentials as 'Issued' because the issue date of a credential may not be the same as the date the credential was published. If you are recreating credentials in Accredible that have already been active for some time, the credential's issue date will be before the publish date. In order to correctly reflect when Accredible credentials were made live to recipients (and when credits were deducted from your account) we have updated the language on our analytics pages to reflect the correct terminology.
|If I publish two different credentials (from two different groups) to the same person, does this count as two?||Yes.|
Credentials Opened (by Owner)
Definition: Count of the number of credentials, which were published, that have also been opened for a given time frame.
- We only count each credential once.
- We are only looking at credentials that were published in the selected time frame.
- We capture this by looking at how many people landed on the specific credential.net URL who have the same userID as belonging to the credential owner.
|If the same credential is opened twice by the owner, does that count as two?||No, just one.|
|If two different credentials are opened once each by the owner, does that count as two?||Yes|
|If someone who is not the owner has opened the credential, does that count as one?||No, this does not count.|
Credentials Shared & Engaged (Previously: Credentials Shared)
Definition: Count of the number of credentials, which were published, that have either been shared or otherwise engaged with for a given time frame.Important Notes:
- We only count each credential once.
- We are only looking at credentials published in the selected time frame.
- As this section counts the number of total shares and engagements, the data may look different from the Shared Events Breakdown section, which instead focuses on social media shares only.
|If the same credential is shared or engaged twice by anyone, does that count as two?||No, just one.|
|If two different credentials are shared or engaged once each, does that count as two?||Yes.|
Other Engagement Events Breakdown
Definition: Count of Engagement Events for credentials for a given time frame.
- A given credential could be engaged multiple times so the sum may not match Credential Shared & Engaged.
- We determine whether or not the action was conducted by an owner by checking their logged-in status.
- 'Engagement Events' are click events on the credential page.
- 'Share Events' are Social Platform shares and wallet shares.
- This data is looking at Engagement Events.
- We display the top four engagement events and bucket all other engagement events as “all other engagement events”.
|If the owner downloaded the PDF and then shared it on Facebook, how many events are counted?||One event will be counted.|
|If a non-owner downloads the PDF, then someone else follows on Facebook, how many events are counted?||One event will be counted.|
|If I have one credential that was shared on Facebook and LinkedIn, is that one or two shares?||It is counted as one share because we are looking at unique credential ID shares.|
This section of the Analytics page shows the top 4 Engagement Events, with the remaining engagement events captured in the “All Other Engagement Events” section.
Shared Events Breakdown
Definition: Of all the credentials shared for a given group(s) and time frame, which social media platforms were those credentials shared on.
Note: Because a credential can be shared on multiple platforms, the count of Shared Events Breakdown may not add up to Credentials Shared & Engaged in the top right of the page.
- LinkedIn Profile Update
- LinkedIn Feed
- Emailed Link
Check out our other articles on Analytics below:
- Understanding Your Recipient Activity Page
- Understanding Your Analytics Overview Page
- Understanding the Influencers Page
- Logic Rollback - February 3, 2022
- What are Job Market Insights?
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