Marketing and Engagement
Congratulations! You've delivered certificates or badges to your users and are ready to officially announce the partnership. The following is the blueprint for a highly effective, coordinated launch with Accredible. These are the best strategies developed from our experience with customers large and small.
How will Accredible promote you?
- We'll write and promote a dedicated Launch post to announce your adoption of Accredible.
- We'll add you to our customers page.
- We'll announce the partnership through social campaigns on Twitter, Facebook, etc.
- We'll link back to your website any time we mention you on our website, on all your badges and all your certificates.
How should you promote the partnership?
- Announce the partnership.
- Add a page to your website to describe the benefits for your users.
How to announce the Partnership
The goal for the announcement is to ensure that we promote your brand, show the world that you're securing your credentials and that you're making use of the best technology. It's important to communicate the benefits to your users so that they're familiar with your digital certificates and badges. The best channels vary by partner but, we’ve seen the most success with blog posts, in-app announcements, email announcements, newsletters, social campaigns, on-boarding emails and more. Here are some ideas and examples to get you started:
- Blog post.
- Email and/or newsletter announcement.
- In-app announcement.
- Social Media Campaigns.
- Add a digital certificates & badges page to your help desk.
- Other promotion: press release, news story, promotional campaign with partners and on-boarding emails.
Adding the page to your Website
Communicating to your users and third parties that your using digital certificates, open badges or Blockchain credentials ensures that everyone understands the value that these provide.
- Make a new public page on your website.
- Copy and edit the content from our Overview and Partnership Information pages describing the benefits to your recipients. Feel free to use any images or wording that will resonate with your recipients and conforms to your organization's messaging.
- Email firstname.lastname@example.org to let us know that you've set the page up and we'll like to it.